How do I get a medical device in front of the right people? with Nicole Osmer, Health+Commerce
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In the latest episode of MedtechWOMEN Talks, Nicole Osmer, Founder & CEO at Health+Commerce, shares her expertise on the role of branding, media relations, and public relations in the medical device product development cycle from the perspective of “The Publicist.”
In the episode, Osmer shares the significance of establishing a strong brand right from a company’s inception. Attention to detail in messaging, brand presence, and even the subtleties like an area code on a contact page are pivotal. A central theme revolves around structuring communication effectively through traditional and emerging media channels to make significant market impacts. Osmer’s insights on press releases, direct media outreach, and the role of digital platforms offer valuable takeaways on modern medtech marketing. The episode covers not only the ‘what’ but also the ‘how’ of successful medtech communications.
TL;DR – Key takeaways:
- Establishing a strong brand from the early stages and maintaining it throughout the lifecycle of a medtech company is crucial for lasting success.
- Clear, concise messaging and being prepared for media opportunities with key story elements is essential in PR and branding.
- Press releases remain a relevant tool for communication, especially when they are concise, impactful, and include a compelling headline.
- Collaboration across various company functions such as marketing, clinical teams, and investor relations is integral to a coherent communication strategy.
Thank you to our sponsors Aptyx, Catalyze Healthcare, Confluent Medical Technologies, and Cretex Medical for providing vital support.
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