Empathy Is Smart Business — Medtronic’s Nina Goodheart
LISTEN:
Empathy is more than a leadership trait—it’s a business advantage.
In this season opener of Women in MedTech, host Kayleen Brown talks and Medtronic’s Nina Goodheart, SVP & President of Structural Heart & Aortic talk about Medtronic’s focus on women’s heart health and makes the business case for empathy in MedTech.
Kayleen also welcomes Beth Harrison Meyer, SVP of Global Marketing at Aptyx, to unpack what empathy looks like inside companies and why it’s critical to innovation and culture. Thank you to Aptyx for your support. Visit ➡ https://www.aptyx.com
Referenced in this episode:
– Medtronic’s Letter to My Mother campaign: https://www.medtronic.com/en-us/c/patients-caregivers/pan-cardiovascular/letter-to-my-mother.html
– Kayleen’s article in Medical Design & Outsourcing: https://www.medicaldesignandoutsourcing.com/medtronic-nina-goodheart-cardiovascular-deaths-women-rwe-smart-trial/
WATCH:
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Chapters:
00:00 Empathy to Self, Empathy to Ecosystem
02:45 The Power of Mentorship and Sponsorship
05:30 Building the Aptix Culture of Collaboration
10:15 Introducing the Keynote: Medtronic’s Nina Goodheart
17:00 What Empathy Looks Like in Product Development
22:15 Designing for Equity: Who Are We Not Treating Yet?
27:10 The Business Case for Empathy in MedTech
36:30 Using AI to Advance Health Equity (The ALERT Study)
49:30 Letter to My Mother: Women’s Heart Health Awareness
55:15 Redefining Leadership — Empathy as Smart Business
