Can Pristine Surgical’s single-use scopes, subscription model disrupt the rigid endoscope market?
Pristine Surgical CEO Bryan Lord spent his career advising and investing in medical device companies, so he didn’t immediately see how a “conspicuous outsider” like himself would be the right person to serve as CEO of start-up Pristine Surgical. But he immediately recognized the satisfaction in leading the company’s work to create first-of-its-kind 4K single-use surgical arthroscope designed for arthroscopic procedures. After securing 510(k) notification from the FDA, Pristine Surgical is ready to compete in the rigid endoscope market serving orthopedics and general surgery. Lord explains how Pristine can lower costs and improve efficiencies with the new tech and sales model. He also explains how Pristine expects to compete in the much larger flexible endoscope market.
Chris Newmarker, executive editor of MassDevice, returns with his Newmarker’s Newsmakers featuring Verily, Medtronic, Sterigenics, CardiacSense, Masimo, and Philips.
Our DeviceTalks Weekly Fastball returns with a pitch from FluidIQ.
And to hear the entire interview with Steve Oesterle, go here.