Martyn is a human factors and usability expert with a master’s degree in Product Design from Loughborough University. His experience in usability and human-centered design allows him to empathize with end users, creating solutions which are tailor made to suit their needs and requirements. Having worked in-house with global brands and extensively within consultancy environments, his 14 year track record enables clients to achieve their product and business aspirations. Martyn’s expertize spans from gathering unmet and unrealized consumer needs to conducting formal formative studies on regulated medical device developments. Projects include surgical robotics, graphical user interfaces for implantable devices, handheld pharmaceutical applicators and emergency-use ventilators.