Creating a Culture for Spectacular Performance

Culture is an organization’s expression of itself. It’s the living, breathing DNA that delivers on the brand promise — or not. The first way your customers experience your organization, for example, is usually through the sales force. Culture is intangible, but it’s as real as that first impression. Like a first impression, you can just let it happen, or you can be intentional about creating it.

Corporate culture is defined by its leadership. When the mission and vision exist merely as statements in the annual report, or platitudes that are framed and hung in the lobby, they’re just that: Words. When those core tenets are purposefully aligned throughout the organization – from the boardroom to the sales team to the loading dock – it’s reflected in performance. And performance is everything.

In the C-suite, the company looks to you to set the bar. What is your vision for the company and why does it exist? Is it shared by all stakeholders? Is your vision worthy of peoples’ time, attention, and dedication? Are you “living the brand”?

If you’re not in the C-suite, act like you are. The same principles of leadership apply whether you’re managing a team of ten or ten thousand. Either way, you can create a culture of spectacular performance.

In this seminar, J29 Associates will lead a discussion on how to optimize resources so that every person and every process is working at peak effectiveness toward common goals. Whether you’re assuming a new role, building the bench, or breathing new life into an existing team, we’ll discuss how to deliver a consistent ROI to your stakeholders while developing an environment of personal satisfaction and professional reward.

This session will be moderated by Jackie Gonzalez, J29 Associates.

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